Clickbait Titles:
1. “How Digital Tobacco Industry Advertising Is Poisoning Our Youth!”
2. “The Next Generation Is In Danger – Digital Tobacco Industry Advertising Is On the Rise”
3. “The Scary Truth: Digital Tobacco Industry Advertising Is a Serious Threat”

Rewritten Content:
The Deadly Effects of Digital Tobacco Industry Advertising
Digital tobacco industry advertising is significantly more dangerous than traditional marketing. This is primarily due to its global nature, the personalization of ads, and the difficulty of monitoring and regulating these campaigns. With digital tobacco marketing, companies are able to craft ads to target users that are more likely to be interested in their product and reach them in countries where bans are in place. These tactics put youth at risk of becoming addicted to dangerous, and largely unknown, products like e-cigarettes and heated tobacco products.

Cross-Border Content
In an age of global interconnectivity, digital marketing is no longer bound by traditional geographical boundaries. Content can easily be shared and critiqued by users in different countries, and this includes advertising from the tobacco industry. Not only does this allow companies to get around regulations meant to protect people, but it also makes it harder for regulators to monitor, document, and enforce bans.

Targeted Ads
The impact of digital advertising is amplified by the amount of user data available. Companies can use online behavior to categorize users and hone in on those that are more likely to be interested in their product. This tailoring of ads puts people of all ages at risk of being influenced by the industry’s messages, particularly young people.

Unsubstantiated Health Claims
The digital advertising industry also promotes newer products, like e-cigarettes and heated tobacco products, as being safer than traditional cigarettes. Companies claim these items are “smoke-free”, and these claims are often unfounded. Research has suggested that heated tobacco products are more addictive than we may know and that the long-term effects remain unknown. In other words, the industry is marketing products with serious, unknown consequences.

A Growing Threat
Digital tobacco industry advertising represents a major threat to the next generation. With targeted campaigns that appeal to young people and content posted on popular platforms, the industry is spreading quickly and silently—increasing the risk of addiction amongst those most vulnerable. It is imperative that new regulations are developed and enforced to match and anticipate the industry’s tactics in order to protect youth from the dangers of addiction.