How the FTC May Limit Targeted Advertising to Children on the Internet – The Wall Street Journal
Title:
FTC Proposes Surveillance Limit to Protect Children from Tech Companies
The Federal Trade Commission (FTC) has taken a firm stance against irresponsible online tech companies by proposing new limits to safeguard children from their questionable surveillance tactics. Chair Lina Khan is determined to use her expansive legal powers to put a stop to the lack of regulation seen within the tech industry. This includes the likes of Google and owner of Instagram, Meta Platforms.
Why the Need for Surveillance Regulation?
Tech companies have started to collect data from their users and as a result, those minors are increasingly being exposed to practices that have been called into question on a regular basis. It is vital to ensure that the security of those aged under eighteen is not compromised when they are using products online.
What Does the FTC Proposal Entail?
The new proposal will provide more control to parents on how much data their child can give away when they are using tech products online. The FTC wants users to feel secure and not be subjected to something that can lead to their privacy being sacrificed. Other points include a decreased amount of third-party tracking, as well as increased transparency for those services that are offered.
Will the FTC Proposal Go Through?
Although the proposal looks good on paper, it remains to be seen whether it will become law or not. Usually, such a policy needs to pass through both the Senate and the House of Representatives in order to become binding.
Conclusion
The FTC proposal has had a positive reception in many quarters and there is hope that the proposal may soon become law. This should help to ensure that children’s online security is not compromised and that tech companies cannot take advantage of those who may not know what they are doing.